Aphoria™ Press Kit
Logos, brand guidelines, and official Aphoria™ assets for media and partners.
About Aphoria™
Aphoria™ is a calm life-management platform designed to make everyday living easier, lighter, and more organized. It brings clarity to bills, routines, habits, wellness, side income, reflections, and community all in one supportive, emotionally intelligent space.
Aphoria™ isn't another productivity app.
It's a calm companion built for real people, real life, and real challenges.
Brand Mission
To help people live calmer, more organized lives by giving them the structure, support, and clarity they were never taught to navigate.
Brand Vision
A world where everyday people parents, students, workers, immigrants, gig earners have access to tools and support that make life feel lighter, not heavier.
Brand Tagline
Where Calm Meets Clarity.
Founder Story
Aphoria™ was created by Mahely Pierre Noel after years of watching her mother a single immigrant mother from Haiti carry life's responsibilities alone. The idea began during a late-night drive home from the hospital with her fiancé, frustrated with life and determined to create something meaningful.
What started as a simple idea turned into a mission: build a calm, supportive system for people who struggle with finances, routines, mental wellness, side-income, adulting, and daily stress. Mahely began building Aphoria™ herself, piece by piece, inspired by her mother's strength and the very real struggles millions of people face every day.
Aphoria™ is for them for anyone trying to stay afloat in an overwhelming world.
Brand Descriptions for Press
1-Sentence Description
Aphoria™ is a calm life-management app that helps people organize their lives, manage their responsibilities, and find clarity without stress.
Short Description (40–60 words)
Aphoria™ is an all-in-one calm life-management platform designed to make everyday living easier. It brings clarity to bills, routines, habits, wellness, side income, reflections, and community. Built with compassion and emotional intelligence, Aphoria™ helps people organize life without pressure, judgment, or overwhelm.
Full Description (120–150 words)
Aphoria™ is a calm, emotionally intelligent life-management ecosystem built for people who are overwhelmed by everyday responsibilities. The app brings together five calm pillars Plan, Manage, Grow, Care, and Connect offering tools for organizing tasks, handling finances, building habits, managing wellness, finding side-income opportunities, and connecting with a supportive community. Aphoria™ is designed with empathy at its core, inspired by the founder's lived experiences and her mother's sacrifices. Combining structure, clarity, and emotional support, Aphoria™ helps people live calmer, more balanced lives in a world that often feels too heavy. It's not just a productivity app it's a companion.
Official Logos
Available Formats
- • PNG (dark + light)
- • SVG
- • Transparent background
- • Icon only ("A")
- • Full wordmark "Aphoria™"
Logo Usage Rules
- ✔ Always include ™ on first mention
- ✔ Maintain clear spacing around the logo
- ✔ Do not stretch, recolor, or rotate the logo
- ✔ Use only official brand colors
Color Palette
Forest Green
#0A4735
Primary calm brand color
Sage Green
#CFE3D3
Soft, clean background tone
Cream
#F7F4EC
Primary base for web/app
Gold Accent
#D0A45B
Highlights and premium features
Typography
Heading Font
Elegant serif (Playfair Display or similar)
Calm, refined, emotional.
Body Font
Soft sans-serif (Inter, Outfit, or SF Pro)
Clean, readable, minimal.
App & Web Screenshots
Recommended screenshots for press use:
- • Aphoria™ Home Dashboard (Light + Dark Mode)
- • The Five Calm Pillars
- • Calm Work gig matching
- • Plan: routines & tasks
- • Manage: bills + money tools
- • Care: reflections + wellness
- • Grow: habits
- • Connect: community rooms
- • AI Life Coach Sessions
- • Calm Shield+ privacy features
- • Learn tab articles
- • Pricing page
- • Website homepage
Brand Voice
Aphoria™'s voice is:
Press Quotes
FROM THE FOUNDER
"Aphoria™ exists because life shouldn't feel like constant survival. People deserve clarity, support, and a little calm."
MISSION QUOTE
"We're building the support system so many of us never had growing up."
IMPACT QUOTE
"If Aphoria™ can make just one person's life lighter, that's enough."